Posted in Transport and Logistics, Total Reads: 3336
SWOT Analysis of Neptune Orient Lines with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Neptune Orient Lines
Neptune Orient Lines Limited
Transportation and Logistics
A world leader in global transportation and logistics services
Largest shipping and transportation company listed on the Singapore Exchange
Business which require transportation and logistics services
Businesses which require shipping, terminal services, largest shipping and transportation company listed on the Singapore Exchange
One of the world's largest container shipping and logistics companies
1. Over 11,000 staff across 330+ offices in over 110 countries 2. Volume of over 2 million forty-foot equivalent units (FEU) is transported worldwide every year 3. Delivers quality services through key brands APL and APL logistics 4. Superior technology for better customer experiences and service excellence in supply chain management
1. Limited of diversity in services provided 2. Less visibility and recall compared to its global competitors
1. Could benefit from Governmental support in the form of grants, allowances, training as government is major stakeholder 2. Enter a niche market, gain leading position and therefore boost financial performance 3. Takeover and merger opportunities could be explored for and used to acquire new customers, new resources and enter new markets
1. Slowdown in global economy could hamper its growth 2. Intense competition to gain market share 3. Foreign exchange rates affecting exports/imports
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