Daqin Railway SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 875

SWOT Analysis of Daqin Railway with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Daqin Railway

Parent Company

Daqin Railway Co. Ltd.




Transportation and Logistics

Tagline/ Slogan



It carries more coal than any other railway line in China and the world



Business which requires transportation and logistics services

Target Group

Businesses which requires transportation services for coal, coke, iron ores and passengers


Company that play important role in the protection of national energy security and  promote the coordinated development of regional economy

SWOT Analysis


1. Rail network of 7500+ km and more than 40,000 employees
2. Freight trains operating on the Daqin Line can carry up to 20,000 metric tons, the largest carrying capacity in China
3. Technological upgrades in locomotive models

4. Strong financial position and good brand reputation


1. Limited service lines and over dependent on coal transportation
2. Limited customer base hindering the growth


1. Can benefit from Governmental support, in the form of grants, allowances
2. Reaching out into other markets
3. Expanding the service lines could help them to raise their sales


1. Government rules and regulations
2. Rising costs which are eating into profits
3. A slow economy or financial slowdown could have a major impact on business and profits



1. China Railway Tielong Container
2. Chinese Eastern Railway
3. Guangshen Railway Company Limited


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