Posted in Transport and Logistics, Total Reads: 964
SWOT Analysis of Hankyu Hanshin with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Hankyu Hanshin Holdings
Transportation and Logistics
Creating value for our network area
One of the Japan’s leading private railway operators
Customers which requires transportation and logistics services
Customers which requires urban transportation, real estate, entertainment and retailing services
The company by delivering to customers, creating satisfaction and making positive contribution to society over the past 100 years
1. Areas served by stations have relatively high population density 2. Ability to create value along areas served by its stations 3. Strong brand value 4. Network serves 1,950,000 people every weekday with track length of nearly 150 km
1. High interest bearing debt and Decreasing operating income is a concern 3. Decreasing return on assets
1. Advancing research and development aggressively 2. Intensifying regional railway lines and interregional communications 3. Pursuing the development of a safe, reliable railway by establishing a higher level of safety
1. Natural calamities like earthquake, flood etc. 2. Global financial crisis 3. Shrinking population because of declining birthrate
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