Hankyu Hanshin SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 870
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SWOT Analysis of Hankyu Hanshin with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hankyu Hanshin

Parent Company

Hankyu Hanshin Holdings

Category

Railroads

Sector

Transportation and Logistics

Tagline/ Slogan

Creating value for our network area

USP

One of the Japan’s leading private railway operators

STP

Segment

Customers which requires transportation and logistics services

Target Group

Customers which requires urban transportation, real estate, entertainment and retailing services

Positioning

The company by delivering to customers, creating satisfaction and making positive contribution to society over the past 100 years

SWOT Analysis

Strengths

1. Areas served by stations have relatively high population density
2. Ability to create value along areas served by its stations
3. Strong brand value
4. Network serves 1,950,000 people every weekday with track length of nearly 150 km

Weaknesses

1. High interest bearing debt and Decreasing operating income is a concern
3. Decreasing return on assets

Opportunities

1. Advancing research and development aggressively
2. Intensifying regional railway lines and interregional communications
3. Pursuing the development of a safe, reliable railway by establishing a higher level of safety

Threats

1. Natural calamities like earthquake, flood etc.
2. Global financial crisis
3. Shrinking population because of declining birthrate

Competition

Competitors

1. Kintetsu Corporation
2. Isetan Mitsukoshi Holdings Ltd.
3. Central Japan Railway Company



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