Kawasaki Kisen Kaisha SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 963
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SWOT Analysis of Kawasaki Kisen Kaisha with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kawasaki Kisen Kaisha

Parent Company

Kawasaki Kisen Kaisha

Category

Transportation

Sector

Transportation and Logistics

Tagline/ Slogan

Streaming towards higher values

USP

Strong global intermodal transportation network

STP

Segment

Business which requires transportation and logistics services

Target Group

Businesses which requires containership services; dry bulk carrier services comprising the transportation of raw materials, such as coal, iron ore, grains, woodchip, and pulp; car carrier services; energy transportation and tanker services

Positioning

A company which has the ability to service the world with integrated logistical services on a global scale

SWOT Analysis

Strengths

1.One of the largest container transportation and shipping company in the world
2. Includes 26 domestic and nearly 300 overseas consolidated subsidiaries with approximately 8000 employees
3. Number of long term iron ore transportation contracts with leading steelmakers all over the world
4. 575+ vessels operating in North America, Europe and Asia

Weaknesses

1. Huge financial losses over the years
2. Occurrence of serious marine incidents like oil spill
3. Increasing operating costs is a concern

Opportunities

1. Strategic investment in response to structural market changes and growth in demand
2. Enter a niche market, gain leading position and therefore boost financial performance
3. Takeover and merger opportunities could be explored for and used to acquire new customers, new resources and enter new markets

Threats

1. Currency rates and interest rate fluctuations
2. Fuel oil price fluctuations
3. Business partners failure to perform contract

Competition

Competitors

1. A.P. Møller - Mærsk A/S
2. B+H Ocean Carriers Ltd.
3. China Ocean Shipping (Group) Company



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