Kintetsu Corporation SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 961
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SWOT Analysis of Kintetsu Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kintetsu Corporation

Parent Company

Kintetsu Corporation

Category

Railroads

Sector

Transportation and Logistics

Tagline/ Slogan

Kintetsu Railway- helping you enjoy the wonders that are Japan

USP

The largest non-JR railway in Japan

STP

Segment

Customers which requires transportation and logistics services

Target Group

Customers which requires services in Rail transit, Real estate, Retail, Hotel and leisure facility, Culture, Sport, Life support

Positioning

With our comprehensive transportation network and capacity,

we will connect towns with towns and people with people

SWOT Analysis

Strengths

1. Possesses approximately 2000 railcars, running on a total railroad length of 500+ km and with a daily passenger volume of 1.6 million
2. Owns major rail car-building operation
3. Customer friendly services
4. The largest non-JR railway in Japan

5. Strong financial position and good brand reputation

Weaknesses

1. A large amount of interest-bearing debt is a concern
2. Completely dependent on Japan for business, need to look for investment in other countries

Opportunities

1. Promote fundamental structural reform in all businesses, and have developed system to create new businesses
2. Promote businesses that support the people who live along railway lines
3. Expanding rail network to increase customer reach

Threats

1. Shrinking population because of declining birthrate
2. Natural calamities like earthquakes, floods
3. Slowdown in economy

Competition

Competitors

1. Central Japan Railway Company
2. East Japan Railway Company
3. Tokyu Corporation



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