Tokyu Corporation SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 1071
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SWOT Analysis of Tokyu Corporation with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tokyu

Parent Company

Tokyu Corporation

Category

Railroads

Sector

Transportation and Logistics

Tagline/ Slogan

Toward a beautiful era

USP

Major private railway operator in the Greater Tokyo Area of Japan

STP

Segment

Customer  which requires transportation and logistics services

Target Group

Customers which requires retail, urban renewal, tourism, and transportation services

Positioning

a company that appropriately contributes to community, to society, and to shareholders

SWOT Analysis

Strengths

1. Carries some 2.5 million passengers daily and has over 4000 employees
2. Composed of 8 lines covering a total distance of 100+ kilometers
3. Good financial performance over the years
4. Has an extensive customer base in its operating area

5. Strong financial position and good brand reputation

Weaknesses

1. A large amount of interest-bearing debt
2. Liability for defect warranties in real estate transactions
3. High risk, large investment projects which may not give returns as expected

Opportunities

1. Increasing demand for inbound tourism as the result of various tourism policies
2. Development of railway networks and continuation of safety measures
3. Strengthening the life service business and increased cooperation in areas served by Tokyu's railway lines

Threats

1. Power shortages following the Great East Japan Earthquake
2. Ripple effect from the European debt crisis on domestic industries, and the progression of protracted deflation
3. Continued aging of society with the declining birthrate

Competition

Competitors

1. AEON CO. LTD
2. East Japan Railway Company
3. Hakuhodo Inc.


The table above concludes the Tokyu Corporation SWOT analysis along with its marketing and brand parameters.

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