Odakyu Electric Railway SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 841
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SWOT Analysis of Odakyu Electric Railway with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Odakyu Electric Railway

Parent Company

Odakyu Group

Category

Railroads

Sector

Transportation and logistics

Tagline/ Slogan

Gain momentum

USP

Romancecar,  limited express luxury tourist services in south-west of Tokyo

STP

Segment

Customers which requires transportation and logistics services

Target Group

Customers which requires services like rail and bus transportation, department stores, amusement parks, hotels and real estate

Positioning

Company that contributes to creating “irreplaceable times” and “rich

and comfortable lifestyles” for customers living in the areas

surrounding Odakyu railway lines

SWOT Analysis

Strengths

1. Rail network of 120+ km serving 2 million per day
2. Highly diversified into businesses related to rail transportation
3. Involved in many CSR activities

4. Strong financial position and good brand reputation

Weaknesses

1. Incidents of accidents and fire caused a concern
2. Decreasing revenues even though Japanese economy showed improvement
3. Not as popular as its competitors

Opportunities

1. Reaching out into other areas and expanding business
2. Consolidation of all business groups and trimming down non-synergetic businesses
3. Promote businesses that support the people who live along railway lines

Threats

1. Disasters such as torrential rains and earthquakes
2. Government rules and regulations
3. Shrinking population because of declining birthrate

Competition

Competitors

1. East Japan Railway Company
2. Keihin Electric Express Railway Co., Ltd.
3. Keio Corporation



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