PLUS Expressways Berhad SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 2144
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SWOT Analysis of PLUS Expressways Berhad with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

PLUS Expressways Berhad

Parent Company

UEM Group

Category

Transportation

Sector

Transportation and Logistics

Tagline/ Slogan

-

USP

Market leader in highway concessions in Malaysia

STP

Segment

Customers which requires transportation and logistics services

Target Group

Toll concessions business in Malaysia and related operation, maintenance and certain ancillary facilities along the expressways

Positioning

world-class expressway operator

SWOT Analysis

Strengths

1. Largest listed toll expressway operator in Asia and the eighth largest in the world
2. Customer friendly services like rest areas, 24X7 vehicle repair service
3. Maintains more than 950 km of expressways that connect the major cities along the west coast of peninsular Malaysia
4. Strong financial performance over the years

Weaknesses

1. Increasing debt burden is a concern
2. Lack of business alliances
3. Lack of international operations

Opportunities

1. Network expansion and acquisition
2. Improving traffic management
3. Enhancing operational efficiency by making use of technology

Threats

1. Rising oil prices may decrease total traffic volume
2. Fluctuating interest rates
3. Economic slowdown may hamper commercial traffic volume

Competition

Competitors

1. Hopewell Highway Infrastructure Peer Group
2. CCR SA
3. Atlantia SpA



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