Nagoya Railroad SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 1068

SWOT Analysis of Nagoya Railroad with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nagoya Railroad

Parent Company

Meitetsu Group




Transportation and Logistics

Tagline/ Slogan

A top name in reliability


Railway access to the Central Japan international airport



Customers which requires transportation and logistics services

Target Group

Customers which requires services in rail transportation, real estate and retail trade


A transportation network that links the region's, communities

SWOT Analysis


1. Operated 450 km of track, 275 stations, and 1000+ train cars
2. Japan's third biggest private railway network and leader in local transportation network in Chubu region
3. Enhanced Transportation Capabilities and Safety Measures
4. Enhanced Passenger Services to become people-friendly

5. Strong financial position and good brand reputation


1. Dependence on other agencies for power supply impacting operations
2. Decreasing operating income and number of passengers travelled is a concern


1. Development of operations in line with new social trends
2. Collaborating with other operators to build stronger transportation networks that make use of local strengths
3. Promotion of management reforms to increase efficiency of management system


1. Adverse demographic trends like declining birthrate
2. Change in the legal system and the revision of fares could have an impact on the business performance of the Company
3. Disasters such as torrential rains and earthquakes



1. Central Japan Railway Company
2. East Japan Railway Company
3. Keihin Electric Express Railway Co. Ltd


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