Sydney Airport Holdings SWOT Analysis, USP & Competitors

Posted in Transport and Logistics, Total Reads: 3293
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SWOT Analysis of Sydney Airport Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sydney Airport Holdings

Parent Company

Sydney Airport Holdings Ltd.

Category

Transportation

Sector

Transportation and Logistics

Tagline/ Slogan

The right future, starting now

USP

Convenient location from business and tourism point of view

STP

Segment

Customers which requires transportation and logistics services

Target Group

Customers which requires development and maintenance services for airports

Positioning

Australia’s international gateway and primary airport

SWOT Analysis

Strengths

1. Contributes significantly in economic activity a year and supports 200,000 jobs
2. Increased aircraft utilization, improved engineering facilities and lower costs for airlines
3. The airport’s proximity to the city centre
4. Major employer in NSW and makes a significant contribution to the local and national economies

Weaknesses

1. Disinvestment from European airports because of improper management of resources
2. Lack of international partnerships is a concern

Opportunities

1. Increasing passenger traffic year on year
2. Focusing on core strengths after divestment in noncore businesses
3. Selective exposure to emerging economies

Threats

1. Strict environmental rules and regulations
2. Credit and liquidity shortages
3. Economic slowdown can hamper traffic volume

Competition

Competitors

1. Ferrovial, S.A.
2. Global Infrastructure Management, LLC
3. Deutsche Bank Aktiengesellschaft



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