1. Articles ›

Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


Title Filter 
# Name Hits
13 Reebok’s Rebranding – A Comprehensive Analysis 18152
14 Hindustan Motors Ambassador - The End of an Era 12130
15 Click And Brick Of Bharat Matrimony 9815
16 Marketing 3.0 – Values Driven Marketing 12220
17 DRIP -The Marketing Communication Model 40379
18 How Titan Watches is Still a Market Leader-Brand Identity! 9813
19 Social Media Marketing - A Double Edge Sword 9795
20 Repackaging And Repositioning - Gaining Competitive Advantage 13413
21 Senior Citizens as Target Group 9547
22 Cause Related Marketing: Giving More Than Just Spare Change? 9632
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 15552
24 Let’s Get Packing - Importance of Packaging 10130
25 Thums Up - A Thundering Success 11389
26 Rural Marketing: Challenges Opportunities and Beyond 20136
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 20670
28 Creative Marketing Communication: Interactive Advertising Campaigns 9098
29 What is Shockvertising? 23604
30 Marketing Through Sports: The Evolution and Future 27433
31 Village Laundry Service, A Story Of The Start Up 9756
32 Being Flawsome - Ensuring Brand Loyalty 13383
33 Chanakya Niti And Marketing Strategies 18282
34 Royal Enfield Bullet - Felt The Thump! 9418
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 20104
36 Subliminal Marketing - What You See You May Not See! 13124
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 13778
38 Customer Is King – Make The King Happy 22200
39 Marketing Strategies & Innovations In The Services Sector 12626
40 Segmentation Targeting & Positioning-Defining Product Lines 25117
41 Role Of Technology In Marketing 19318
42 How To Create Snob Effect In Marketing? 12819
43 Health Insurance: A Push Or A Pull Product? 9905
44 A Strategic Perspective Of Kerala Tourism 24715
45 Opportunities In Online Marketing 8949
46 Challenges Of Digital Marketing 16589
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 9402
48 Then & Now - A Coke Story 12455
49 What's This App - Whatsapp Success Story! 23613
50 Flying High: What Keeps Indigo Going 9276
51 Brand Activation: Bringing Spirit Of Brands To Life 14467
52 Indian Rural Market: The Next Big Thing 22417
53 Oreo – Milky’s Favourite Cookie Turns 100 9147
54 The Happy Birds: Success Story of Angry Birds 9897
55 Tata Motors JLR - The Success Story 12665
56 An Analysis On Lux Beauty Soap 37040
57 Latest Trend In Marketing Environment: Viral Marketing 8618
58 Impact Of The ZooZoo Commercials For Value Added Services 14414
59 What Can We Learn From Strategy Games 12587
60 The Reverse of Marketing=De-Marketing 15368
61 Is There A Better Way To Sell To Rural Market 11046
62 Why & How Marketers Target Kids 13337
63 Disruptive Innovation: Strategist’s Dilemma 9360
64 Entry Strategies For Automobile Companies In African Markets 12035
65 Park Avenue I.Q: New Name In The World Of Deodorants 14960
66 Flipkart.com - The Success Saga 19897
67 Pester Power: The Influential Kids 10345
68 Destination Branding- How does it Work 11730
69 Maruti Suzuki Kizashi - New Car, Old Strategies 12798
70 Dirty Marketing- Fighting brands unethically 9535
71 Hero Honda Rebranding to Hero MotoCorp 12016
72 Standardize or Localize- A better way to lead markets 10427
73 Critical Success Factors for Devising Strategies for Airline Players 17231
74 Mom and Pop Stores Score Over Giant Supermarkets 9507
75 Regional Aspiration Marketing- A Step Further 9120
76 Value and benefit- The customer perspective 12696
77 Merchandising- The Brand Building Strategy 8546
78 The ill-effects of Globalization 8916
79 Brand Ferrari - The Dream Machine 11324
80 Retail Industry : Boon or Bane ? 11279
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 18915
82 Premium Brands- Prestige, Value and Quality 17171
83 JustDial: The Information and Business Listings Directory 21277
84 Corporate branding vs Product branding 11968
85 Sales vs Marketing - Do They complement or compete ? 26993
86 Is Advertising an art of Lying ? 14280
87 Glocalization-The McD and KFC Way ? 10622
88 Breakthrough Products: Entering a New World 23287
89 4 P's of Management 52876
90 Walt Disney: A Magical Brand 14207
91 Evaluating Advertisement Campaigns: Analyzing Customers 8872
92 Brand Manchester United : A Theatre of Dreams 8774
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 10712
94 10 Reasons Why Airline Industry is Unique ? 46856
95 Role of Brand Ambassadors in Recession 8732
96 Reverse Pricing - Getting it Right ! 9686
97 Copyright & Trademark violations: Rural Marketing Success ? 13148
98 Premium Niche Marketing: Small World and Big Business 13065
99 Surrogate Advertising: Softly promoting hard products 8813
100 TATA Nano : Khushiyon Ki Chaabi 12190
101 Royal Enfield Bullet - The Indian Cult Brand ! 18245
102 Do Brands have finite lives ? 18685
103 Why Twitter is so successful ? 18631
104 M.R.P: Setting your own price ? 8926
105 The New Age Marketing Warfare ! 11719
 
Page 1 of 2