Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.
Continuous Appraisal- A Comprehensive Study Of Cab Aggregators
02 April 2016
Many amongst us feel that advent of cab service firms are creating fortunes for thousands of cab drivers in India but the reality is not this simple, life of rental cab drivers is certainly not a piece of a cake rather their life is a process of riding on randomness to deliver certainty to their customers. Apart from the risk to their lives on dangerously crowded roads there are numerous cases of theft and murders committed against these cab drivers but this is not all there are other challenges that these poor drivers have to face which is the ‘continuous appraisal’ process.
India has been an independent nation for close to 70 years now and yet remains a ‘developing’ nation. Primary understanding of economies of various developing and developed nations reveals a clear differentiation - the contribution of organized manufacturing sector to the nation's GDP, which is alarmingly low for India. As we continue to perceive our economy as ‘rapidly growing’, this number remains under 17% while it is above 40% for developed nations like China and Malaysia.
The Unheard Story of Online Healthcare Marketing In India
14 March 2016
A wise person once told “There will be medicine for hair loss, but never for brain loss”. A simple sentence that has varied dimensions. A thought that has spark in it. What it gives, is an opportunity to introspect on the other side. An enlightenment on the part that is never taken for reflection. But which deliberately needs contemplation and consideration.
Realizing India’s Demographic Dividend
10 March 2016
The world is undergoing a major demographic transition. Not only is population growth slowing, but the age composition of the population is also changing. The share of the young population is falling and that of the elderly rising. Different countries and regions, however, are at varying stages of this demographic transition. In case of most advanced nations, the aging process is already well under way, and a number of developing countries in east and Southeast Asia will experience significant aging in the years to come. In other developing countries including India, the demographic transition is less advanced, and working-age populations is going to increase in the days to come.
Digital Marketing - New Trends Helping Maximize Profits
02 March 2016
This article covers the aspects of Digital Marketing trends which are helping companies maximize profits.
I needed a "Bike cover" for my bike as being a boy I have more attachment towards my bike .Asking from the shopkeepers I choose to purchase it online. Well, i searched it on some sites and suddenly i got ping of my friend on my FB.I closed all those tabs in which i was searching .I thought that i would see it later on.
Customer Engagement vs Customer Loyalty
29 February 2016
One of the hardest parameters to measure is customer loyalty. It can be understood through proxies like surveys which can capture the willingness to buy. However the theoretical intention of buying and converting it into practice is completely different.