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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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43 Health Insurance: A Push Or A Pull Product? 9914
44 A Strategic Perspective Of Kerala Tourism 24728
45 Opportunities In Online Marketing 8958
46 Challenges Of Digital Marketing 16603
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 9413
48 Then & Now - A Coke Story 12468
49 What's This App - Whatsapp Success Story! 23629
50 Flying High: What Keeps Indigo Going 9294
51 Brand Activation: Bringing Spirit Of Brands To Life 14488
52 Indian Rural Market: The Next Big Thing 22430
53 Oreo – Milky’s Favourite Cookie Turns 100 9160
54 The Happy Birds: Success Story of Angry Birds 9916
55 Tata Motors JLR - The Success Story 12677
56 An Analysis On Lux Beauty Soap 37063
57 Latest Trend In Marketing Environment: Viral Marketing 8628
58 Impact Of The ZooZoo Commercials For Value Added Services 14429
59 What Can We Learn From Strategy Games 12598
60 The Reverse of Marketing=De-Marketing 15393
61 Is There A Better Way To Sell To Rural Market 11059
62 Why & How Marketers Target Kids 13362
63 Disruptive Innovation: Strategist’s Dilemma 9374
64 Entry Strategies For Automobile Companies In African Markets 12046
65 Park Avenue I.Q: New Name In The World Of Deodorants 14978
66 Flipkart.com - The Success Saga 19918
67 Pester Power: The Influential Kids 10362
68 Destination Branding- How does it Work 11739
69 Maruti Suzuki Kizashi - New Car, Old Strategies 12813
70 Dirty Marketing- Fighting brands unethically 9546
71 Hero Honda Rebranding to Hero MotoCorp 12034
72 Standardize or Localize- A better way to lead markets 10436
73 Critical Success Factors for Devising Strategies for Airline Players 17245
74 Mom and Pop Stores Score Over Giant Supermarkets 9521
75 Regional Aspiration Marketing- A Step Further 9135
76 Value and benefit- The customer perspective 12709
77 Merchandising- The Brand Building Strategy 8564
78 The ill-effects of Globalization 8928
79 Brand Ferrari - The Dream Machine 11336
80 Retail Industry : Boon or Bane ? 11293
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 18932
82 Premium Brands- Prestige, Value and Quality 17193
83 JustDial: The Information and Business Listings Directory 21290
84 Corporate branding vs Product branding 11982
85 Sales vs Marketing - Do They complement or compete ? 27008
86 Is Advertising an art of Lying ? 14304
87 Glocalization-The McD and KFC Way ? 10639
88 Breakthrough Products: Entering a New World 23305
89 4 P's of Management 52927
90 Walt Disney: A Magical Brand 14228
91 Evaluating Advertisement Campaigns: Analyzing Customers 8881
92 Brand Manchester United : A Theatre of Dreams 8787
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 10727
94 10 Reasons Why Airline Industry is Unique ? 46873
95 Role of Brand Ambassadors in Recession 8749
96 Reverse Pricing - Getting it Right ! 9701
97 Copyright & Trademark violations: Rural Marketing Success ? 13168
98 Premium Niche Marketing: Small World and Big Business 13079
99 Surrogate Advertising: Softly promoting hard products 8828
100 TATA Nano : Khushiyon Ki Chaabi 12213
101 Royal Enfield Bullet - The Indian Cult Brand ! 18256
102 Do Brands have finite lives ? 18704
103 Why Twitter is so successful ? 18640
104 M.R.P: Setting your own price ? 8940
105 The New Age Marketing Warfare ! 11724
 
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