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Marketing & Strategy Articles


Marketing & Strategy section contains articles on marketing concepts & strategies, branding of products & services, advertisement campaigns, promotional activities of brands and analysis of popular global brands.


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# Name Hits
7 Business Strategy of Uber in Europe & its Way Ahead 19444
8 Fogg Deodorants- Capturing the Market 31454
9 E-commerce - Threat to Traditional Retail? 10038
10 Experience Gifting - A Boom in Gifting Industry 11338
11 Pester Power: Influence of Children in Purchase decision 9399
12 Marketing Through Mascot – Building Brand Identity 10682
13 Reebok’s Rebranding – A Comprehensive Analysis 18169
14 Hindustan Motors Ambassador - The End of an Era 12145
15 Click And Brick Of Bharat Matrimony 9826
16 Marketing 3.0 – Values Driven Marketing 12234
17 DRIP -The Marketing Communication Model 40425
18 How Titan Watches is Still a Market Leader-Brand Identity! 9828
19 Social Media Marketing - A Double Edge Sword 9808
20 Repackaging And Repositioning - Gaining Competitive Advantage 13426
21 Senior Citizens as Target Group 9560
22 Cause Related Marketing: Giving More Than Just Spare Change? 9644
23 Consumer Convergence - Promoting & Positioning Brands in a Globalized World 15572
24 Let’s Get Packing - Importance of Packaging 10139
25 Thums Up - A Thundering Success 11400
26 Rural Marketing: Challenges Opportunities and Beyond 20147
27 Will Brand Names Cease to Exist in Pharma Industry? A Burning Question 20679
28 Creative Marketing Communication: Interactive Advertising Campaigns 9107
29 What is Shockvertising? 23617
30 Marketing Through Sports: The Evolution and Future 27440
31 Village Laundry Service, A Story Of The Start Up 9770
32 Being Flawsome - Ensuring Brand Loyalty 13391
33 Chanakya Niti And Marketing Strategies 18294
34 Royal Enfield Bullet - Felt The Thump! 9425
35 Over The Counter (OTC) Healthcare - Changing Marketing Strategies 20120
36 Subliminal Marketing - What You See You May Not See! 13137
37 Innovation Vs Imitation - The Right Strategy In Today’s Competitive World? 13793
38 Customer Is King – Make The King Happy 22210
39 Marketing Strategies & Innovations In The Services Sector 12639
40 Segmentation Targeting & Positioning-Defining Product Lines 25128
41 Role Of Technology In Marketing 19325
42 How To Create Snob Effect In Marketing? 12833
43 Health Insurance: A Push Or A Pull Product? 9912
44 A Strategic Perspective Of Kerala Tourism 24727
45 Opportunities In Online Marketing 8958
46 Challenges Of Digital Marketing 16598
47 Not Another Marketing Article!- Various Unorthodox Marketing Practices 9413
48 Then & Now - A Coke Story 12464
49 What's This App - Whatsapp Success Story! 23625
50 Flying High: What Keeps Indigo Going 9288
51 Brand Activation: Bringing Spirit Of Brands To Life 14482
52 Indian Rural Market: The Next Big Thing 22424
53 Oreo – Milky’s Favourite Cookie Turns 100 9159
54 The Happy Birds: Success Story of Angry Birds 9909
55 Tata Motors JLR - The Success Story 12673
56 An Analysis On Lux Beauty Soap 37053
57 Latest Trend In Marketing Environment: Viral Marketing 8627
58 Impact Of The ZooZoo Commercials For Value Added Services 14426
59 What Can We Learn From Strategy Games 12597
60 The Reverse of Marketing=De-Marketing 15388
61 Is There A Better Way To Sell To Rural Market 11057
62 Why & How Marketers Target Kids 13355
63 Disruptive Innovation: Strategist’s Dilemma 9368
64 Entry Strategies For Automobile Companies In African Markets 12044
65 Park Avenue I.Q: New Name In The World Of Deodorants 14974
66 Flipkart.com - The Success Saga 19907
67 Pester Power: The Influential Kids 10359
68 Destination Branding- How does it Work 11737
69 Maruti Suzuki Kizashi - New Car, Old Strategies 12810
70 Dirty Marketing- Fighting brands unethically 9544
71 Hero Honda Rebranding to Hero MotoCorp 12029
72 Standardize or Localize- A better way to lead markets 10434
73 Critical Success Factors for Devising Strategies for Airline Players 17239
74 Mom and Pop Stores Score Over Giant Supermarkets 9518
75 Regional Aspiration Marketing- A Step Further 9127
76 Value and benefit- The customer perspective 12705
77 Merchandising- The Brand Building Strategy 8559
78 The ill-effects of Globalization 8923
79 Brand Ferrari - The Dream Machine 11332
80 Retail Industry : Boon or Bane ? 11290
81 IBM: Greatest Corporate Turnaround Stories of 20th Century 18927
82 Premium Brands- Prestige, Value and Quality 17184
83 JustDial: The Information and Business Listings Directory 21288
84 Corporate branding vs Product branding 11979
85 Sales vs Marketing - Do They complement or compete ? 27005
86 Is Advertising an art of Lying ? 14295
87 Glocalization-The McD and KFC Way ? 10636
88 Breakthrough Products: Entering a New World 23298
89 4 P's of Management 52909
90 Walt Disney: A Magical Brand 14223
91 Evaluating Advertisement Campaigns: Analyzing Customers 8879
92 Brand Manchester United : A Theatre of Dreams 8783
93 Television Rating Points (TRP) – Does it reflect the actual mood of the Population? 10721
94 10 Reasons Why Airline Industry is Unique ? 46869
95 Role of Brand Ambassadors in Recession 8747
96 Reverse Pricing - Getting it Right ! 9698
97 Copyright & Trademark violations: Rural Marketing Success ? 13161
98 Premium Niche Marketing: Small World and Big Business 13073
99 Surrogate Advertising: Softly promoting hard products 8822
100 TATA Nano : Khushiyon Ki Chaabi 12205
101 Royal Enfield Bullet - The Indian Cult Brand ! 18250
102 Do Brands have finite lives ? 18693
103 Why Twitter is so successful ? 18636
104 M.R.P: Setting your own price ? 8935
105 The New Age Marketing Warfare ! 11722
 
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