Posted in Marketing & Strategy Articles, Total Reads: 9134
, Published on 24 March 2011
Cricket is not just a sport played with a bat and ball between 22 players. It’s a battle of mind, skill and a war between two nations. And when cricket is played in India, it is religion. The players are icons who are literally worshiped. With every win, there is a cheer of a billion voices, and when there is a loss, it hurts a billion hearts. Such is the passion of the sport in India. And one of the biggest sports brands, Nike, being associated with the Indian cricket team, has come with its latest campaign: Bleed Blue.
Nike is the official sponsor of the jerseys of the Indian cricket team. Nike, with its slogan 'Just Do It', has been a leader in the world of sports apparel.
The new ad campaign bleed blue from Nike showcases the cricket stars like Sachin Tendulkar, MS Dhoni, Yuvraj Singh, Zaheer Khan, Harbhajan Singh, Gautam Gambhir and Virat Kohli. Every cricketer is shown to be playing cricket with a fighting spirit and a never say die attitude. They are saying that with Nike, they are able to remove pain, remove weaknesses and overcome every boundary that comes their way. And so much is the passion of cricket, that even their blood supports team India by bleeding blue in color.
Lets have a look at the new campaign.
Nike sports brand targets the youth in India who are passionate about their cricket. The frenzy and craze of cricket is taken off the field by Nike by using cricketers as brand ambassadors for their promotion. The positioning of Nike is of one which enables sport stars to person under adverse conditions and still come out as winners against all odds.
Nike has a variety of products in the Indian market, especially for the cricket following market segment. Apparel ranging from team jerseys and t-shirts, cricket equipment like shoes etc form a part of the product range offered by Nike for the Indian cricket followers market segment.
Cricket has a fan following of millions in India, and cricket players are like demi-gods for the cricket fanatic nation. Thus, the ad campaign from Nike is true to word and close to the heart of cricket fans, as every supporter of the Indian Cricket team bleeds blue.
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