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Definition: National Retail Federation
This refers to a trade association, with membership that comprises all diverse retail formats and various channels of distribution. It is the world’s largest trade association and represents retailers from the United States and more than 45 countries.
The Mission Statement from the Website says the following: “To advance the interests of the retail industry through advocacy, communications and education.”
The National Retail Federation represents various retail formats ranging from discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers among others. Retail forms an important part of any country’s growth story and also is one of the main component in any country’s GDP (Gross Domestic Product). In United States of America Retail forms the largest private sector employer. Retail gives employment to one out of four employed Americans. Retail contributes $2.6 trillion to annual GDP and hence is an important constituent of economy. The campaign named “This is Retail” highlights the various diverse opportunities that are available for making one’s career in Retail industry. It also throws light on how retailers today are strengthening communities, and the critical role that retail is playing to drive innovation.
For career building, the National Retail Federation provides various scholarships as well as diverse certifications and training.