Reputation Quotient Harris Fornburn

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Definition: Reputation Quotient Harris Fornburn

It is a method to evaluate the reputation of a corporate/company as it is perceived by its stakeholders such as consumers, employees, investors and other key influencers.

It is used to determine the company’s reputation within and across the industry.

It has 6 drivers of corporate reputation which is determined by 20 attributes. The 6 drivers are

  • Emotional Appeal
  • Products and Services
  • Vision and Leadership
  • Workplace environment
  • Financial Performance
  • Corporate Social responsibility

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