Desk Research

Posted in Finance, Accounting and Economics Terms, Total Reads: 795
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Definition: Desk Research

Desk research or popularly called as secondary research is defined as the Market research that is already covered as a primary research and is compiled and organized or published over the internet.

Examples of desk research include reports and studies conducted and published by government agencies, also by various trade associations or other businesses conglomerates within the given industry.

Secondary research uses information available outside which is assembled by government agencies, industry and trade associations such as CII, FICCI, media sources, chambers of commerce, labor unions and so on. It is usually published in newsletters, trade publications, pamphlets, magazines, and newspapers. Secondary sources include the following:

  • Public sources. These are usually free, published over government websites which often offer a lot of outstanding information, and might include some government departments as well, business departments of public libraries.
  • Commercial sources. These are quite valuable, but typically engage cost factors such as payment and involvement fees. Commercial sources include research and trade associations, such as CRISIL and ICRA, banks and also other financial institutions, and sometimes publicly traded corporations.
  • Educational institutions. These are recurrently unnoticed as precious information sources even though additional research is conducted in universities, and technical institutes than almost any sector of the business society.
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