Reputation Quotient Harris Fombrun

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Definition: Reputation Quotient Harris Fombrun

It is a tool which measures the corporate reputation and captures all the stakeholders which come under it which are:-

  • Consumers
  • Employers
  • Investors

It gives in depth analysis of the drivers of the company which determine the reputation.

And also gives reputation comparisons between the departments of the same industry as well as across different industries.

The business reputation of any firm is assessed based on 6 attributes: -

  • Emotional appeal
  • Products and services
  • Vision and leadership
  • Workplace environment
  • Financial performance
  • Social responsibility

 

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