A leadership perspective which explains how leaders transform teams or organizations creating, communicating, and modelling a vision for the organization and inspiring employees to strive for that vision.
Transformation leaders are change agents who energise and direct employees to a new set of corporate values and ethics.
There are four fundamental elements of transformational leadership.
1) Develop a strategic vision: Transformational leaders establish a vision of the company’s future state that encourages employees to achieve the objective which they didn’t think possible. It creates a purpose or super ordinate goal that energizes and unifies employees.
2) Communicate the vision: Transformational leaders communicate meaning and elevate the significance of visionary goal to employees. They frame messages around the purpose with appeal that captivates employees and other stakeholders.
3) Model the vision: Modelling the vision is walking the talk. Leaders communicate the significance and their commitment towards vision via doing activities consistent with their words.
4) Build commitment to the vision: Leaders build commitment by involving employees in the process of shaping the organization’s vision. They keep the enthusiasm going by enacting the vision and staying on course.
Alan Lafely, the CEO of Proctor & Gamble is considered one of such transformational leaders who drove the company towards sustained growth and turned into household goods company.