1. Concepts

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
11 Acquisition Integration Approaches 13420
12 Action Device 2638
13 Active Customers 8058
14 Active Listening 8014
15 Active Marketing 8586
16 Activity Report 16786
17 Actual Product 30458
18 Actual Value 9838
19 Adaptive Marketing 15552
20 Adaptive Selling 10561
21 Add-On Sale 10332
22 Additional Mark-On 20696
23 ADL Matrix 35883
24 Administered Price 7917
25 Administered VMS 28385
26 Adopter Categories 24886
27 Adoption Process 17817
28 Advertiser 9184
29 Advertising 43563
30 Advertising Appeal 47966
31 Advertising Appropriation 6629
32 Advertising Awareness 15006
33 Advertising Brief 18129
34 Advertising Budget 34120
35 Advertising Campaign 7923
36 Advertising Channel 24756
37 Advertising Copy 36628
38 Advertising Coverage 10103
39 Advertising Elasticity of Demand 16547
40 Advertising Frequency 8416
41 Advertising Media 78379
42 Advertising Message 22199
43 Advertising Plan 18191
44 Advertising Research 18564
45 Advertising Strategy 14175
46 Advertising Supplement 11835
47 Advertising Theme 27381
48 Advertising to Sales Ratio 10670
49 Advertising Weight 7179
50 Advertorial 6473
51 Affinity Marketing 6566
52 Affirmative Disclosure 6827
53 After-Marketing 13676
54 Age and Life Cycle 12592
55 Agency of Record 5403
56 Aggressive Exporter 3021
57 Aided Recall 11765
58 AIO- Activities, Interests and Opinions 30043
59 All the Traffic Will Bear 8090
60 Alternative Close 12894
61 Alternative Evaluation 22052
62 Alternative Media 11160
63 Ambient Media 9679
64 Ambush Marketing 5327
65 Ansoff Matrix 40148
66 Arrow Information Paradox 6121
67 Asset Led Marketing 10637
68 Assumptive Close 7409
69 Atmospherics 6692
70 Attitude 21567
71 Attitude Survey 11759
72 Attitudinal Research 10278
73 Audience Profile 15202
74 Automatic Merchandising 5448
75 Autoship 8753
76 Available Market 24421
77 Average Price Paid 3269
78 Average Profit 21603
79 Awareness, Attitude and Usage (AAU) 5209
80 B2B Marketing 9073
81 Back End 14936
82 Backgrounder 6872
83 Balanced scorecard 9819
84 Balloon Test 7330
85 Barometric Price Leadership 17299
86 Barter 5787
87 Bass Diffusion Model 6602
88 Battle of Brands 7118
89 BCG Matrix 19366
90 Behavioral Segmentation 61904
91 Benefit Segmentation 31303
92 Benjamin Franklin Method 3259
93 Blind Box Ad 9553
94 Blue Ocean Strategy 17638
95 Body Copy 26492
96 Bonus Scheme 10240
97 Boomerang Method 10644
98 Bottom Up Forecasting 5976
99 Bottom-Up Pricing 13192
100 Brand 11263
101 Brand Asset Valuator (BAV) 45704
102 Brand Association 14360
103 Brand Awareness 18350
104 Brand Building 57441
105 Brand Development 24135
106 Brand Development Index (BDI) 22157
107 Brand Equity 64304
108 Brand Essence 13692
109 Brand Identity 9934
110 Brand Image 38375
 
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