1. Concepts

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
31 Advertising Appropriation 6630
32 Advertising Awareness 15010
33 Advertising Brief 18131
34 Advertising Budget 34125
35 Advertising Campaign 7924
36 Advertising Channel 24767
37 Advertising Copy 36634
38 Advertising Coverage 10106
39 Advertising Elasticity of Demand 16551
40 Advertising Frequency 8416
41 Advertising Media 78390
42 Advertising Message 22203
43 Advertising Plan 18192
44 Advertising Research 18567
45 Advertising Strategy 14176
46 Advertising Supplement 11837
47 Advertising Theme 27385
48 Advertising to Sales Ratio 10670
49 Advertising Weight 7180
50 Advertorial 6474
51 Affinity Marketing 6568
52 Affirmative Disclosure 6827
53 After-Marketing 13678
54 Age and Life Cycle 12596
55 Agency of Record 5403
56 Aggressive Exporter 3025
57 Aided Recall 11766
58 AIO- Activities, Interests and Opinions 30048
59 All the Traffic Will Bear 8092
60 Alternative Close 12894
61 Alternative Evaluation 22054
62 Alternative Media 11162
63 Ambient Media 9679
64 Ambush Marketing 5327
65 Ansoff Matrix 40151
66 Arrow Information Paradox 6123
67 Asset Led Marketing 10640
68 Assumptive Close 7410
69 Atmospherics 6692
70 Attitude 21574
71 Attitude Survey 11760
72 Attitudinal Research 10280
73 Audience Profile 15206
74 Automatic Merchandising 5450
75 Autoship 8755
76 Available Market 24428
77 Average Price Paid 3269
78 Average Profit 21604
79 Awareness, Attitude and Usage (AAU) 5211
80 B2B Marketing 9074
81 Back End 14938
82 Backgrounder 6875
83 Balanced scorecard 9821
84 Balloon Test 7333
85 Barometric Price Leadership 17305
86 Barter 5788
87 Bass Diffusion Model 6602
88 Battle of Brands 7121
89 BCG Matrix 19369
90 Behavioral Segmentation 61910
91 Benefit Segmentation 31308
92 Benjamin Franklin Method 3260
93 Blind Box Ad 9559
94 Blue Ocean Strategy 17639
95 Body Copy 26495
96 Bonus Scheme 10240
97 Boomerang Method 10647
98 Bottom Up Forecasting 5977
99 Bottom-Up Pricing 13192
100 Brand 11265
101 Brand Asset Valuator (BAV) 45707
102 Brand Association 14360
103 Brand Awareness 18356
104 Brand Building 57455
105 Brand Development 24135
106 Brand Development Index (BDI) 22160
107 Brand Equity 64317
108 Brand Essence 13694
109 Brand Identity 9934
110 Brand Image 38381
111 Brand Insistence 11077
112 Brand Knowledge 19959
113 Brand Ladder 25942
114 Brand Licensing 7647
115 Brand Loyalty 26352
116 Brand Management 28090
117 Brand Mapping 9913
118 Brand Mark 11512
119 Brand Messaging 8176
120 Brand Mix 24312
121 Brand Name 2060
122 Brand Penetration 20531
123 Brand Personality 18088
124 Brand Portfolio 14733
125 Brand Promise 20730
126 Brand Recall 21980
127 Brand Recognition 9118
128 Brand Salience 28380
129 Brand Strategy 5901
130 Brand Stretching 13060
 
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