1. Concepts

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
41 Advertising Media 78379
42 Advertising Message 22199
43 Advertising Plan 18191
44 Advertising Research 18564
45 Advertising Strategy 14175
46 Advertising Supplement 11835
47 Advertising Theme 27381
48 Advertising to Sales Ratio 10670
49 Advertising Weight 7179
50 Advertorial 6473
51 Affinity Marketing 6566
52 Affirmative Disclosure 6827
53 After-Marketing 13676
54 Age and Life Cycle 12592
55 Agency of Record 5403
56 Aggressive Exporter 3021
57 Aided Recall 11765
58 AIO- Activities, Interests and Opinions 30043
59 All the Traffic Will Bear 8090
60 Alternative Close 12894
61 Alternative Evaluation 22052
62 Alternative Media 11160
63 Ambient Media 9679
64 Ambush Marketing 5327
65 Ansoff Matrix 40148
66 Arrow Information Paradox 6121
67 Asset Led Marketing 10637
68 Assumptive Close 7409
69 Atmospherics 6692
70 Attitude 21567
71 Attitude Survey 11759
72 Attitudinal Research 10278
73 Audience Profile 15202
74 Automatic Merchandising 5448
75 Autoship 8753
76 Available Market 24421
77 Average Price Paid 3269
78 Average Profit 21603
79 Awareness, Attitude and Usage (AAU) 5209
80 B2B Marketing 9073
81 Back End 14936
82 Backgrounder 6872
83 Balanced scorecard 9819
84 Balloon Test 7330
85 Barometric Price Leadership 17299
86 Barter 5787
87 Bass Diffusion Model 6602
88 Battle of Brands 7118
89 BCG Matrix 19366
90 Behavioral Segmentation 61904
91 Benefit Segmentation 31303
92 Benjamin Franklin Method 3259
93 Blind Box Ad 9553
94 Blue Ocean Strategy 17638
95 Body Copy 26492
96 Bonus Scheme 10240
97 Boomerang Method 10644
98 Bottom Up Forecasting 5976
99 Bottom-Up Pricing 13192
100 Brand 11263
101 Brand Asset Valuator (BAV) 45704
102 Brand Association 14360
103 Brand Awareness 18350
104 Brand Building 57441
105 Brand Development 24135
106 Brand Development Index (BDI) 22157
107 Brand Equity 64304
108 Brand Essence 13692
109 Brand Identity 9934
110 Brand Image 38375
111 Brand Insistence 11075
112 Brand Knowledge 19955
113 Brand Ladder 25941
114 Brand Licensing 7646
115 Brand Loyalty 26349
116 Brand Management 28079
117 Brand Mapping 9910
118 Brand Mark 11512
119 Brand Messaging 8174
120 Brand Mix 24312
121 Brand Name 2058
122 Brand Penetration 20529
123 Brand Personality 18086
124 Brand Portfolio 14731
125 Brand Promise 20730
126 Brand Recall 21977
127 Brand Recognition 9117
128 Brand Salience 28378
129 Brand Strategy 5900
130 Brand Stretching 13059
131 Brand Valuation 15115
132 Brand Value 21706
133 Brand Variant 10547
134 Branding 15952
135 Break Even Analysis 8052
136 Break Even Point 41529
137 Break Even Pricing 10295
138 Breakthrough 13313
139 Broad environment 23818
140 Broadcast Television 9717
 
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