1. Concepts ›

Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
51 Affinity Marketing 6642
52 Affirmative Disclosure 6885
53 After-Marketing 13824
54 Age and Life Cycle 12707
55 Agency of Record 5451
56 Aggressive Exporter 3082
57 Aided Recall 11893
58 AIO- Activities, Interests and Opinions 30289
59 All the Traffic Will Bear 8165
60 Alternative Close 12945
61 Alternative Evaluation 22199
62 Alternative Media 11284
63 Ambient Media 9755
64 Ambush Marketing 5373
65 Ansoff Matrix 40359
66 Arrow Information Paradox 6197
67 Asset Led Marketing 10742
68 Assumptive Close 7466
69 Atmospherics 6758
70 Attitude 21793
71 Attitude Survey 11868
72 Attitudinal Research 10379
73 Audience Profile 15293
74 Automatic Merchandising 5494
75 Autoship 8865
76 Available Market 24682
77 Average Price Paid 3329
78 Average Profit 21711
79 Awareness, Attitude and Usage (AAU) 5306
80 B2B Marketing 9226
81 Back End 15069
82 Backgrounder 6985
83 Balanced scorecard 9883
84 Balloon Test 7427
85 Barometric Price Leadership 17412
86 Barter 5845
87 Bass Diffusion Model 6673
88 Battle of Brands 7203
89 BCG Matrix 19520
90 Behavioral Segmentation 62209
91 Benefit Segmentation 31399
92 Benjamin Franklin Method 3318
93 Blind Box Ad 9722
94 Blue Ocean Strategy 17688
95 Body Copy 26629
96 Bonus Scheme 10321
97 Boomerang Method 10755
98 Bottom Up Forecasting 6029
99 Bottom-Up Pricing 13283
100 Brand 11333
101 Brand Asset Valuator (BAV) 45881
102 Brand Association 14413
103 Brand Awareness 18539
104 Brand Building 57958
105 Brand Development 24253
106 Brand Development Index (BDI) 22369
107 Brand Equity 64828
108 Brand Essence 13753
109 Brand Identity 9975
110 Brand Image 38652
111 Brand Insistence 11153
112 Brand Knowledge 20254
113 Brand Ladder 26083
114 Brand Licensing 7684
115 Brand Loyalty 26718
116 Brand Management 28394
117 Brand Mapping 9976
118 Brand Mark 11545
119 Brand Messaging 8223
120 Brand Mix 24472
121 Brand Name 2170
122 Brand Penetration 20749
123 Brand Personality 18164
124 Brand Portfolio 14800
125 Brand Promise 20835
126 Brand Recall 22131
127 Brand Recognition 9183
128 Brand Salience 28448
129 Brand Strategy 5942
130 Brand Stretching 13131
131 Brand Valuation 15280
132 Brand Value 21777
133 Brand Variant 10601
134 Branding 16017
135 Break Even Analysis 8112
136 Break Even Point 41632
137 Break Even Pricing 10359
138 Breakthrough 13360
139 Broad environment 23915
140 Broadcast Television 9942
141 Brown Goods 7985
142 Business Assessment Array 8913
143 Business Buyer 17935
144 Business Buyer Behaviour 29598
145 Business Level Cooperative Strategies 28667
146 Business Portfolio 19211
147 Business-To-Government 5485
148 Buyer Behavior 18771
149 Buyer Classification 7784
150 Buying Behavior 15882
 
Page 1 of 11