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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
61 Alternative Evaluation 22198
62 Alternative Media 11280
63 Ambient Media 9753
64 Ambush Marketing 5373
65 Ansoff Matrix 40354
66 Arrow Information Paradox 6196
67 Asset Led Marketing 10740
68 Assumptive Close 7464
69 Atmospherics 6757
70 Attitude 21788
71 Attitude Survey 11865
72 Attitudinal Research 10377
73 Audience Profile 15293
74 Automatic Merchandising 5494
75 Autoship 8864
76 Available Market 24678
77 Average Price Paid 3329
78 Average Profit 21709
79 Awareness, Attitude and Usage (AAU) 5303
80 B2B Marketing 9225
81 Back End 15067
82 Backgrounder 6984
83 Balanced scorecard 9880
84 Balloon Test 7427
85 Barometric Price Leadership 17411
86 Barter 5843
87 Bass Diffusion Model 6673
88 Battle of Brands 7202
89 BCG Matrix 19519
90 Behavioral Segmentation 62206
91 Benefit Segmentation 31398
92 Benjamin Franklin Method 3317
93 Blind Box Ad 9721
94 Blue Ocean Strategy 17688
95 Body Copy 26628
96 Bonus Scheme 10321
97 Boomerang Method 10753
98 Bottom Up Forecasting 6029
99 Bottom-Up Pricing 13280
100 Brand 11333
101 Brand Asset Valuator (BAV) 45880
102 Brand Association 14412
103 Brand Awareness 18536
104 Brand Building 57950
105 Brand Development 24251
106 Brand Development Index (BDI) 22365
107 Brand Equity 64821
108 Brand Essence 13751
109 Brand Identity 9974
110 Brand Image 38648
111 Brand Insistence 11152
112 Brand Knowledge 20249
113 Brand Ladder 26078
114 Brand Licensing 7684
115 Brand Loyalty 26710
116 Brand Management 28389
117 Brand Mapping 9973
118 Brand Mark 11544
119 Brand Messaging 8223
120 Brand Mix 24468
121 Brand Name 2169
122 Brand Penetration 20747
123 Brand Personality 18162
124 Brand Portfolio 14799
125 Brand Promise 20834
126 Brand Recall 22124
127 Brand Recognition 9182
128 Brand Salience 28448
129 Brand Strategy 5941
130 Brand Stretching 13130
131 Brand Valuation 15278
132 Brand Value 21777
133 Brand Variant 10601
134 Branding 16016
135 Break Even Analysis 8112
136 Break Even Point 41631
137 Break Even Pricing 10359
138 Breakthrough 13360
139 Broad environment 23915
140 Broadcast Television 9938
141 Brown Goods 7985
142 Business Assessment Array 8913
143 Business Buyer 17932
144 Business Buyer Behaviour 29591
145 Business Level Cooperative Strategies 28662
146 Business Portfolio 19209
147 Business-To-Government 5485
148 Buyer Behavior 18771
149 Buyer Classification 7784
150 Buying Behavior 15882
151 Buying by Specification 11730
152 Buying Criteria 17950
153 Buying Motives 42662
154 Buying Pattern 33045
155 Buying Structure 3888
156 Buzz Marketing 8953
157 By Product Pricing 74405
158 Bypass Attack (Leap frog) 32023
159 C-Level Selling 3290
160 C2B (Consumer to Business) 30841
 
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