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Marketing and Strategy Terms


Marketing concepts, definitions and terms are covered in this Marketing Dictionary section. This marketing terms glossary covers marketing definitions, sales concepts, brand management, strategy tutorials and more.

Title Filter 
# Name Hits
71 Attitude Survey 11843
72 Attitudinal Research 10351
73 Audience Profile 15269
74 Automatic Merchandising 5482
75 Autoship 8847
76 Available Market 24632
77 Average Price Paid 3316
78 Average Profit 21686
79 Awareness, Attitude and Usage (AAU) 5289
80 B2B Marketing 9190
81 Back End 15046
82 Backgrounder 6962
83 Balanced scorecard 9864
84 Balloon Test 7401
85 Barometric Price Leadership 17383
86 Barter 5835
87 Bass Diffusion Model 6657
88 Battle of Brands 7185
89 BCG Matrix 19485
90 Behavioral Segmentation 62140
91 Benefit Segmentation 31375
92 Benjamin Franklin Method 3304
93 Blind Box Ad 9694
94 Blue Ocean Strategy 17676
95 Body Copy 26600
96 Bonus Scheme 10307
97 Boomerang Method 10731
98 Bottom Up Forecasting 6012
99 Bottom-Up Pricing 13261
100 Brand 11313
101 Brand Asset Valuator (BAV) 45845
102 Brand Association 14400
103 Brand Awareness 18499
104 Brand Building 57874
105 Brand Development 24228
106 Brand Development Index (BDI) 22324
107 Brand Equity 64719
108 Brand Essence 13736
109 Brand Identity 9965
110 Brand Image 38604
111 Brand Insistence 11137
112 Brand Knowledge 20179
113 Brand Ladder 26046
114 Brand Licensing 7677
115 Brand Loyalty 26631
116 Brand Management 28323
117 Brand Mapping 9960
118 Brand Mark 11532
119 Brand Messaging 8211
120 Brand Mix 24433
121 Brand Name 2145
122 Brand Penetration 20691
123 Brand Personality 18143
124 Brand Portfolio 14782
125 Brand Promise 20811
126 Brand Recall 22091
127 Brand Recognition 9168
128 Brand Salience 28432
129 Brand Strategy 5928
130 Brand Stretching 13114
131 Brand Valuation 15242
132 Brand Value 21758
133 Brand Variant 10587
134 Branding 16004
135 Break Even Analysis 8098
136 Break Even Point 41609
137 Break Even Pricing 10346
138 Breakthrough 13349
139 Broad environment 23892
140 Broadcast Television 9899
141 Brown Goods 7971
142 Business Assessment Array 8900
143 Business Buyer 17912
144 Business Buyer Behaviour 29542
145 Business Level Cooperative Strategies 28642
146 Business Portfolio 19194
147 Business-To-Government 5479
148 Buyer Behavior 18757
149 Buyer Classification 7758
150 Buying Behavior 15870
151 Buying by Specification 11719
152 Buying Criteria 17940
153 Buying Motives 42529
154 Buying Pattern 32987
155 Buying Structure 3879
156 Buzz Marketing 8944
157 By Product Pricing 74323
158 Bypass Attack (Leap frog) 31998
159 C-Level Selling 3281
160 C2B (Consumer to Business) 30818
161 C2C (Consumer-to-Consumer) 19353
162 Canned Presentation 15879
163 Canvas 5148
164 Captive Audience 7794
165 Captive Customer 15008
166 Captive Product Pricing 5547
167 Carryover Effects 11129
168 Cash Rebate 19403
169 Catalog Marketing 24867
170 Category Extension 34527
 
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