Dealer Locator

Posted in Marketing and Strategy Terms, Total Reads: 1045
Advertisements

Definition: Dealer Locator

Dealer is an individual or firm who buys goods from a producer or distributor for wholesale or retailing. Dealer Locator is a person who locates him on behalf of the company.


Wholesaler gets the product from the distributor and does not have the products in their name. They act as a medium and transfer the goods to retailers with small margin. Therfore these people need to have storage and geographic advantage.


Dealer locator is done in the initial stages to identify potential dealers in the locality.


This will come under Route to market. When a company enters a market, it does enough research to find out about all the possible dealers in the locality. They do screening and then they suspect, prospect, approach, negotiate, close the deal, order, payment. These processes help the company in locating the correct dealer according to company values.

 

Advertisements



Looking for Similar Definitions & Concepts, Search Business Concepts