Posted in Marketing and Strategy Terms, Total Reads: 788
Definition: Caveat Emptor
It is Latin for - let the buyer beware. Tacit warning to the buyers that the sellers are not bound to volunteer negative information about the items they are selling. It is assumed that (unless the seller gives express warranty) the buyer takes all risk of any loss due to defects in the goods or property being bought.
The rule is not designed to shield sellers who engage in Fraud or bad faith dealing by making false or misleading representations about the quality or condition of a particular product. It merely summarizes the concept that a purchaser must examine, judge, and test a product considered for purchase himself or herself.