Posted in Marketing and Strategy Terms, Total Reads: 697
Definition: Consumer Sales
Normal transactions in which goods are sold to individuals and not to businesses. Consumer sales mean that those individuals can’t use those goods for their businesses. A measure of consumer sales is the measure of success for a B2C company.
In India, measuring consumer sales accurately according to place and time is very difficult because of the fragmented retail market in the country. The best source of information that exists is the Nielsen survey.
A measure of consumer sales is important for supply chain management, inventory planning, demand forecasting and future marketing strategy decisions.
Growth in consumer sales is always a very positive sign for the company as long as it is not in the consumer segment that it wanted to avoid.