Posted in Marketing and Strategy Terms, Total Reads: 1228
Slogans are groups of words, short and recallable, used in promotional campaigns. The aim of a marketing slogan, or advertising slogan, is to quickly draw attention of a perceiver towards a brand and emphasize on one distinct feature, functional or emotional, related to a brand or a product. Some slogans are created with the purpose of short-term marketing campaigns. Others are used as corporate slogans and used on a long term basis.
Examples of some popular slogans are as follows:
Slogans used by Indian political parties during the 2014 elections campaigns: