Non Branded Items

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Definition: Non Branded Items

Non-branded goods are generic goods that are not associated with any brand name but resemble goods produced by popular branded manufacturers/companies.


These goods are often considered to be of low quality and value since they are not affiliated to any brand that can guarantee its quality, durability etc. Because of this market perception they are sold at lower price. Edible goods are often found in the retail stores that are not branded.

 

Example

Generic medicines are available in the market that has same ingredients as their branded siblings, but are sold at very lower prices, since no research activities has been done to come up with the molecule mix of the product.

 

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