Non Branded Items - Definition & Meaning
What is Non Branded Items?
Non-branded goods are generic goods that are not associated with any brand name but resemble goods produced by popular branded manufacturers/companies.
These goods are often considered to be of low quality and value since they are not affiliated to any brand that can guarantee its quality, durability etc. Because of this market perception they are sold at lower price. Edible goods are often found in the retail stores that are not branded.
Example
Generic medicines are available in the market that has same ingredients as their branded siblings, but are sold at very lower prices, since no research activities has been done to come up with the molecule mix of the product.
This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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