Audience Composition

Posted in Marketing and Strategy Terms, Total Reads: 906

Definition: Audience Composition

Audience Composition is the age and gender demographics of the audience for a particular advertising medium.

For Example: For a particular website, if total number of visitors is 20,000. The audience composition for the website will be something like:

• 16,000 are female and 4,000 are male

• 75% of people are aged between 25-45 and 10% are aged between 45-50 and 15% are aged between 18-25

Some inferences can be drawn here like the site attracts female viewership that are in child bearing age. Advertisements targeting such audience can then be placed for these websites.


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