Aftermarket

Posted in Marketing and Strategy Terms, Total Reads: 582
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Definition: Aftermarket

Aftermarket as the name suggests is a market that comes after the main market. Aftermarket typically is a market which contains products related to the primary product that was previously sold. It mostly contains spares, accessories, and other products.

Aftermarket is also known as replacement market or secondary market. It is an additional market created by a product after the primary market.

Example:

Automobile aftermarket is one where you get automobile add-ons, parts, tires & various other accessories which can be fixed to your vehicle.

Similarly these days for Mobile market, there are lot of shops coming up which can be called Aftermarket as they deal in repairs, covers, spares and other services for mobile phones.



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