Attitudinal Data

Posted in Marketing and Strategy Terms, Total Reads: 723
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Definition: Attitudinal Data

Attitudinal Data is the data that reflects the importance that a consumer places on particular attributes offered by products & services.


This data is collected through surveys & questionnaires and is designed to understand what a consumer wants & to know what does a consumer feels about something. The data is combined with more objective data such as demographic data to get a clear picture of the likes & dislikes of the consumer. The attitudinal data is usually compared against key indicators for customer satisfaction and overall customer experience related to the product or service. Attitudinal data gives great consumer insights if properly combined with other objective data.


Attitudinal data helps a company to understand a consumer in more depth & provides the required insights to customize the product benefits, communication strategy & messages for each of the target audience. Attitudinal data will help you to know what does a consumer think about a company or product or the service provided.

 

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