Audience Profile

Posted in Marketing and Strategy Terms, Total Reads: 943
Advertisements

Definition: Audience Profile

Profiling the characteristics of the audience of a particular advertising medium.


Profiling based on:

Economic characteristics such as disposable income, annual income, car ownership, home ownership, work experience, etc.

Social characteristics such as lifestyle, leisure activities, religious background, health condition, buying patterns, age, education qualification, race and sexuality


This method is effective in order to put across the message in the most effective way to the right people in order to gain the best results.


Steps for creating Audience profile:

1. Demographics: It is one of the traditional methods. This defines the groups based on the work which they do. It breaks the population into groups and describes the income and status of each person.

2. Psychographics: It is the way of creating groups of the population based on their behavior and personality trends. It labels a particular type of person based on his viewing and spending habits.

 

For Example Newspaper Audience Profile:

Demographics

Weekly Newspaper Subscribers

Gender

60% Male & 40 % Female

Age

Male- 15-60

Female- 20-50

Income

40% earn more than 600/day

Area

Tier 2 cities

Education

60% Graduate

Marital Status

Both Singles and Married

Psychographics

 

More outgoing and knowledge seeking population. Wants to be updated on what’s happening around the world.

Likes

Reading,Quizzing,Debates

Dislikes

Anti-social behavior


Advertisements



Looking for Similar Definitions & Concepts, Search Business Concepts