Posted in Marketing and Strategy Terms, Total Reads: 2372
Definition: Advertising Channel
An advertising channel is a medium used by a company to advertise their products and inform the customers about some promotion. The number of advertising channels has grown many folds with the advent of internet technology to embellish traditional media advertising. As a result, television, radio, and print advertising are now used in connection with technology-based advertising like e-mails and websites, blogs etc. Marketers choose their advertising channel depending on the budgets they have at their disposal and on which will provide the most effective and efficient adverting for their company.
In order for the companies to survive in the modern business world engaging in some sort of aggressive advertising tactics has become mandatory. Simply relying on word of mouth isn't a good strategy considering the fact that most of competitors are all competing for the same customer base. Luckily, there is no shortage of advertising options from which marketers can choose, providing great versatility in terms of affordability and scope to remain competitive in the market. One among these is known as an advertising channel, and companies that choose their channels wisely have a big advantage in a competitive market.
Social Media and Mobile is gaining wide acceptance now these days with lots of ads published through this medium. Other common examples are Websites, Direct Mail, Emails, Radio, TV and print ads.