Corporate Logo

Posted in Marketing and Strategy Terms, Total Reads: 404
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Definition: Corporate Logo

A corporate logo is a symbol or an emblem used by commercial enterprises to help in easy and instant public recognition. They may consist of only pictures/graphics or they could also include the name of the organization.


It plays an important role in mass communication because it becomes synonymous with the brand and uniquely identifies the firm.


It is the distinctive design, mark, or symbol that uniquely identifies a firm.


Some of the oldest company logos are Shell, Levi Strauss & Co., Heinz, Peugeot, Johnson and Johnson.




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