Dog And Pony Show

Posted in Marketing and Strategy Terms, Total Reads: 403

Definition: Dog And Pony Show

A term used to denote a presentation or marketing which is high on style but is low on content. It often denotes mistrust of the message being presented. The term was originally used in the United States in the late-19th and early-20th centuries to refer to small travelling circuses that toured through small towns and rural areas.

The name derives from the common use of performing dogs and ponies as the main attractions of the events.

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