Posted in Marketing and Strategy Terms, Total Reads: 943
DINKS full form is Dual Income No Kids. It is a form of household where both the partners are working but doesn’t have kids. Or we can say that either of the partners are working having twice the income but devoid of kids. It is the most sort out category for marketers for luxury items such as expensive cars and vacations. As the couples living in a DINK household don't have the added expenses that come with children, thus they have more disposable income thus they can afford a more expensive consumer lifestyle.