Posted in Marketing and Strategy Terms, Total Reads: 815
Definition: White Goods
The concept of White goods has different meanings in both British and American context. In British language ‘White Goods’ or ‘White ware’ refers to heavy and large consumer durables such as refrigerators, Washing Machines, Air conditioners, Ovens that were formerly painted in white color finish whereas now many colors are available. But, still they are considered as White Goods.
In United States, the term white goods mostly refer linens rather than appliances. White Goods refers to household merchandise such as bed sheets, curtains, towels and table cloths which were formerly made of white fabrics primarily such as cotton or linen but are now most often colored.
• Washing Machines, Air Conditioners, Ovens in British Context
• Bed sheets, curtains, towels in American Context