Posted in Marketing and Strategy Terms, Total Reads: 532
Definition: Soft Selling
Soft selling is an advertising and sales practice which is centered on identifying consumer’s expressed and tacit needs and wants through probing and careful listening. It uses a more subtle, casual and friendly sales messages and is a non-aggressive persuasive technique. It is designed to avoid irritating or angering potential customers without pushing them away but communicate the message in a more subtle and friendly manner suited to customer expectations.