Digital Coupons

Posted in Marketing and Strategy Terms, Total Reads: 474

Definition: Digital Coupons

Digital Coupons refers to a promotional offering with a discount code or a number that can be redeemed on a particular website. With the advent of internet, digital coupons have become an important part of the marketing strategy of companies and are used as a tool to attract new customers or increase loyalty of existing customers.

A clear advantage of digital coupons over regular coupons is that they allow better analytics and help track whether desired goals have been reached or not. These coupons can even be downloaded and used for stores on location. Another key advantage over regular coupons is that technology ensures that there is no fraud as 1 coupon can be printed once. In many cases digital coupons are delivered to loyal customers via social media, text or email or posted on coupon aggregation websites.


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