Posted in Marketing and Strategy Terms, Total Reads: 841
Definition: Low End Market
In most economically advanced nations, the low end market refers to a marketplace that stocks goods and services of a comparatively lower price, especially for customers who cannot or are unwilling to pay large amounts of money. It is assumed that the lower price of goods will stimulate buying.
However, the term low-end can be relative. What constitutes low end in developing nations may be considered high-end or even luxurious goods in developing or under developed countries.
Example: Nike, Adidas are prominent premium sports brands, which not everyone can afford, There are certain local brands which manufacture shoes, sports equipment etc which are priced lower than these brands. That is targeted towards people who do not want to spend a lot on a particular purchase.