Digital Storefront

Posted in Marketing and Strategy Terms, Total Reads: 975

Definition: Digital Storefront

Digital storefront is an electronic or virtual store on the internet.

A digital storefront usually include the images and description of products being offered, pricing information, shopping cart, checkout and payment options, policies about return or refund, customer service contact number and mail id etc.

With the advent of internet digital storefronts have many advantages like it is a low cost model as it does not require actual set up of brick and mortar stores, small business can have global reach with digital stores, it can be operated round the clock, can resort to drop shipping where it can sell products without having to maintain actual inventory and it can be easily promoted over social media as the store is one click away.

Some storefronts also have analytics integrated with them which analyses buying behaviour and other data and forecast future trend.

Examples of digital storefronts are:



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