Drive Time

Posted in Marketing and Strategy Terms, Total Reads: 426

Definition: Drive Time

Drive time is the time when most of the car drivers connect to radio and it is usually commute time to office in morning and evening between Mondays to Friday.

Drive time to radio is what prime time to television. Knowing that maximum traffic would be in drive time, the slot could be used to generate more revenue by charging premium prices.

It is usually the time between 6 am to 10 am and 3 pm to 7 pm.


This time slot is preferred by advertisers as a lot more potential customers are tuned-in to their radios. Also, being in traffic during office hours, ensure long durations during which the radio is on.


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