Fashion Goods

Posted in Marketing and Strategy Terms, Total Reads: 751

Definition: Fashion Goods

Consumer Goods which resonate with the latest fashion and are purchased primarily for the style factor they impart to the owner are called Fashion Goods. For fashion goods, price plays a secondary role as compared to the style factor.

Examples of such goods are apparels, jewellery, shoes, handbags, sunglasses, perfumes, cosmetics etc.

Most fashion goods are premium brands which has been targeted towards a niche market. Popular brands like Dior, Hermes, Gucci, Jimmy Choo etc are globally renowned fashion brands

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