Posted in Marketing and Strategy Terms, Total Reads: 560
Definition: Marketing Fraud
The illegal practice by a company of purposely spreading deceitful promotional word about a product or a service is called Marketing Fraud. It revolves around the purpose of making false claims in order to garner greater interest or acceptance by the potential buyers. This includes overstating a product’s effect or a service’s quality, selling of an imitation as genuine product or hiding information related to the side effects of a product or a service.
Mass marketing fraud is defined as marketing fraud perpetrated using mass communication media. Examples of mass communication media are television, newspaper and the Internet. The most common example of marketing fraud is false advertising.