Posted in Marketing and Strategy Terms, Total Reads: 651
Definition: Non Price Competition
Non-Price Competition is a marketing strategy where a firm tries to differentiate its product or its service from that of a competitor, on the bases other than price. This includes product features, product design, service quality, distribution extent, customer service etc. This is done with the purpose of building up a sustainable competitive advantage over the competitors.
Non-Price Competition strategy generally includes promotional costs such as advertising, sales promotion and freebies, cost of marketing research done in order to better understand the buyers, new product development and brand resource management.