Posted in Marketing and Strategy Terms, Total Reads: 701
Definition: Piggyback Commercial
When two or more commercial broadcasts of different products of the same sponsor are aired one after the other in the time allocated for one commercial, it is called piggyback commercial. Companies generally purchase commercial spots from broadcasters as a single unit. Piggyback commercial can help in a variety of things like saving money, better brand recall, uniformity, getting more attention to your commercials than when they were individually aired etc.
One should not confuse piggyback commercial with piggyback marketing. Piggyback marketing means an initial marketing strategy which involves two, or more than two firms, who will market each other’s products to each other's target audience for increased visibility.