Viewtime

Posted in Marketing and Strategy Terms, Total Reads: 494
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Definition: Viewtime

The amount of time for which an ad, dynamic contents, banners can be seen on a website is called viewtime.


Longer the viewtime more would be the cost of placing that ad banner on a website. Companies often buy viewtime on website for online marketing.


Sometimes a content with large viewtime might annoy the users.


Example:

Youtube host many videos and places a small ad before some videos. Companies have to buy that space from Youtube at a certain price based on the duration of ad.




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